Allpress Espresso is into people, flavour and innovation, which is right on our jam too. They’re a low key global brand born in Auckland that only does public relations when they have a genuine story to tell. And as well as making and taking awesome coffee from Freeman’s Bay to the world, they have a beautiful studio space which they lend to emerging artists, for free, to showcase their work.
The company approached Mabel to help them promote the fifth anniversary of Allpress Studio in Freemans Bay and their ‘100 Artists’ exhibition, a showcase featuring 35 established and emerging New Zealand artists. We paired traditional PR with a social media advertising campaign, and we brought media along to the opening event at Allpress Studio.
As a result, the ‘100 Artists’ exhibition, which ran for a six-week period, reached Allpress’ key audiences via the likes of VIVA, Radio New Zealand National, Concrete Playground, Denizen, and Heart of the City. The Facebook and Instagram campaigns that Mabel generated for Allpress’ campaign had more than 650,000 impressions and reached 150,000 Aucklanders interested in coffee and art. We continue to collaborate with Allpress on other milestones and news.