The Kindness Institute (aka TKI) is a charitable trust that teaches mindfulness, stress management and yoga to at-risk teens. Mabel got involved with the organisation when it started out in 2016, and has continued to help TKI with public relations, strategic thinking and fundraising. Why? Because we know how lucky we are and we strongly believe in helping vulnerable people living in our city.
Since we started working with TKI, we have helped the charity gain coverage on RadioNZ, Sunday, NZ Life & Leisure and more. We have helped to position TKI’s founder and director, Kristina Cavit, as an expert and talking head on youth mindfulness and social issues, and we continue to find new stories and new angles for media.